The “Ramsey effect” and the next wave of tribes


Twelve years ago, Seth Godin in his book "Tribes," taught us how groups of people create movements and lead change. Godin showed that "assembling a tribe and leading it" is the new marketing. America's debt free guru, Dave Ramsey has proved this well. The "Ramsey Tribe" has transformed shared interests of a group to a [...]

Invite an audience to open your email


Leads invite you to read a story. A straight lead gives a chronological summary, an anecdotal lead teases us with something relevant, while a zinger baits us with an attention grabbing sentence. Then there are feature leads, summary leads and question leads that leave us curious. Great leads make us read a story. Email subject [...]