International content marketing strategist with skills in fundraising, communications and social media.
Every winter, I faithfully read William Zinsser’s “On writing well.” This classic book tells me not to think too hard of the mass audience. In fact, Zinsser says there is no such audience because every reader is different. He encourages… Read More ›
My aunt had settled in England long ago and during her visits to India, she would bring us gifts from the British supermarket chain Sainsbury’s. So, when Sainsbury’s became the target of a harsh online backlash for their Christmas ad,… Read More ›