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starbucks, haraz, corporate training manual, coffe shops, ambiance, pastries, coffee types, coffee, artificial friendliness, corporate training, employee engagement, hyper local, UncategorizedStarbucks’ New Approach: Is Artificial Friendliness Enough?
Starbucks is trying out an old marketing playbook. They want to lift sagging sales, increase customer visits and improve affinity but the way they are doing it is artificial. Baristas who used to treat me like one standing in line at a post office, suddenly seem too friendly, and have started looking me in the…
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