Category: cause marketing

“Teaching people to be unbiased is hard work”

Sarat PratapchandranLeave a comment

The Diversity, Equity & Inclusion (DEI) world is in hyper-growth. A cottage industry rife with consultants, thought leaders, LinkedIn gurus, coaching sessions, books, and new acronyms by the day, it’s hard for the common man to understand what all this means.

Dr. Rohini Anand’s book “A guide for systemic change in multinational organizations: Leading global diversity, equity and inclusion” stands out amid this clutter. She narrates her personal journey and admits the privilege she enjoyed growing up in India before coming to the United States for higher studies. This book is filled with practical advice, anecdotes and her own confessions of making mistakes globally while looking at DEI with a purely US-centric lens.

Dr. Rohini Anand

Dr. Anand emphasizes the importance of culture, diversity and context and its importance in DEI work. She takes us on a global diversity journey similar to how Anthony Bourdain took us around the world teaching us about global cuisines. With humility, Dr. Anand encourages us to take a historical perspective, and learn and understand culture before launching an employee engagement survey or starting off with irrelevant metrics.

Numerous examples highlight the flaws of a US-centric approach to DEI that has been dominated by mostly insular male CEOs with a US marketing perspective. We learn that DEI, like exporting the US-version of democracy cannot be franchised like McDonald’s. Instead, it requires humility, understanding of context and leveraging the power of relationships.

Dr. Anand generously shares what she learned during her her decades-long experience leading global diversity at Sodexo, and explains 5 key principles starting with why global diversity should be inherently local. Identity, context, culture and values vary from place to place. She urges us to focus on a transversal approach to global diversity management, a mix of top-down DEI initiatives mixed with a highly localized strategy. Before starting a DEI program in a particular country, listen to change agents in localized contexts, she warns. The complexities of of race and its shifting social construct are well-explained in this book.

Her second principle about transformative leadership teaches us why leaders must change to lead change in DEI. Change cannot be made in DEI without personal passion and a shift in worldview. The third principle tells us that DEI is good business but warns us that studies based on US empirical data might seem totally irrelevant in other parts of the world. Understanding global and regional trends is key, she adds. The fourth principle “go deep, wide and inside out” explains why change efforts must be deep and wide within a company. They require ” a well-conceived and well-implemented governance framework to include a transversal strategy and to scale the inclusion effort to a global reach (wide)” The fifth principle highlights the importance of metrics and is laced with examples including the Sodexo Diversity & Inclusion Index (SDII).

I’ve had the privilege of learning a lot from Dr. Anand when she gave me an opportunity to understand the fundamentals of DEI. Dr. Anand is solid- thorough, well-versed, disciplined, and purposeful. This book reflects her tireless work in this field and is a must-read for any leader wanting to make progress in our post-pandemic work culture. After all, the business of “teaching people to be unbiased is hard work.”

Unless you see and feel it, you won’t know what enslaved people faced in America

Sarat PratapchandranLeave a comment

Let’s pray for atonement.

Three years ago, on a hot summer day, I visited Whitney Plantation Museum, the only museum in Louisiana that told the stories of enslaved people. I never knew that such a museum existed until one of my daughter’s friends told her about it.

The Big House. Courtesy: Whitney Plantation.

On arrival, I was greeted by it’s founder, John Cummings. A New Orleans-based trial attorney, he restored the plantation over 15 years before opening it to the public in December 2014. Cummings told me about his journey in owning the property for over two decades and then building a museum that told the story of enslaved people.

As I toured the Museum, I learned about the history of the trans-Atlantic slave trade and slavery in Louisiana. I also learned how enslaved people were treated brutally as they produced indigo and sugar.

I saw the Big House where domestic slaves performed multiple duties from cleaning, serving food and looking after their masters, always at their beck and call.

I had never seen such a structure in my life and I had never even imagined that such things had happened in America, All I knew about slavery was about Dr. Martin Luther King, Jr, largely because of his famous “I have a dream” speech that my children learned at school.

After all, why should a non-immigrant Asian on an H1B visa care about the past of this country? You are living in the suburbs in Arizona surrounded by a majority white population and I was in my own ghetto. People never talked about race at any of the places I worked. They still don’t.

Besides conversations about the weather and nice places to eat, Americans seldom talk about race even as they call it the original sin. Not talking about the original sin is in itself a sin.

Fast forward a few years later, I took my citizenship test. I was given a set of pre-ordained bureaucratic questions highlighting the virtues of America’s best export product, democracy, forgetting that the country’s efforts to export democracy to the rest of the world has failed miserably.

The citizenship questions were largely about the constitution, past presidents and their middle names. My Jesuit-school education in India had prepared me well for rote memorization. I aced the citizenship test within minutes, and my interviewer who was already debating where to go for lunch, was so happy. She got me approved in ten minutes flat. The citizenship test was all about rules of democracy that actually changed on January 6, 2021.

The best way to understand your past is to see and feel what had happened and ask the question: why? The lives of enslaved people in America look pale compared to the country’s efforts to promote capitalism, rugged individualism, pseudo-socialism and of course democracy which is being questioned internally.

3 things you can do

1. Immerse yourself in history, take your children with you.

2. Talk openly about race, ask difficult, uncomfortable questions. The original sin will never go away, but we can seek some atonement.

3. Are you a corporate CEO? Instead of hosting another annual holiday party with Covid-19 restrictions, why don’t you take your employees and show them slices of history?