Education should teach students to convert information to intelligence, said Jaime Casap, Google’s Global Education Evangelist. Casap was speaking at a recent kick-off event for the Arizona SciTech Festival in Scottsdale.
“The tools are all here and we do not need any further information. All we need is to convert this information into intelligence and do it well.”
Are our schools equipped to do that? Are teachers making efforts to teach a young generation to selectively use data, learn to interpret it well and actually use it in real life situations?
Education, according to Jaime needs to go through a radical design. “While we know that children learn in different ways, how do we make this happen?”
On a typical day, 1000 teachers quit the teaching profession in this country. There is a constant turnover of instructional leaders in middle schools and there is a crisis in educational leadership.
States like Arizona must “grow their own farms” to attract more high-tech industries, says Casap. “To do this we need to support incubators, offer tax breaks and interest rates for folks who want to stay here.”
“A quality workforce is what we need, not quantity,” he added. In the U.S. only 14 percent of students are graduating in Science, Technology, Engineering & Math (STEM) fields. In China it is 42 percent while in Korea it is 32 percent.
We have only two options: either radically design education to fit the needs of the individual learner or stay with the factory model of the 1950s.
The choice is ours but time is not on our side.
Charities should act fast and raise money through mobile marketing. According to Devin Anderson, mobile advertising executive at Google, people will buy more mobile devices than desktops as early as 2013. This holiday, “more people will walk out with a mobile device than a notebook,” he said.
Searches using mobile devices are increasing eight times faster than those from a personal computer. Anderson suggested the following tips at a meeting organized recently by AZIMA:
- Mobilize your Web presence: A mobile presence is the newest storefront. Web retailers using mobile storefronts are reporting an 85% surge in consumer engagement.
- Set up mobile specific campaigns: Mobile specific campaigns yield higher click through rates. Keep consistent messages.
- Think local: One in three mobile searches is local. Nearly 61% called businesses from mobile sites. Google predicts 44% of last-minute searches and store locator terms to come from mobile devices this holiday season.
- Use mobile unique ad formats: Drive local and in-store traffic using mobile only ad formats.
- Users care about mobile sites: Impatient users will punish poorly designed mobile sites. 61% are unlikely to return if they had trouble, 40% will visit a competitor’s site while 19% will navigate away from the site.
- Track and optimize mobile presence
How does this relate to fundraising? Prospects will donate to their favorite causes from their palms. Good charities that design content for thumbs, not mice will thrive. Simple layouts that highlight impact will attract prospects. Those who don’t will raise less money.