“Teaching people to be unbiased is hard work”


The Diversity, Equity & Inclusion (DEI) world is in hyper-growth. A cottage industry rife with consultants, thought leaders, LinkedIn gurus, coaching sessions, books, and new acronyms by the day, it’s hard for the common man to understand what all this means.

Dr. Rohini Anand’s book “A guide for systemic change in multinational organizations: Leading global diversity, equity and inclusion” stands out amid this clutter. She narrates her personal journey and admits the privilege she enjoyed growing up in India before coming to the United States for higher studies. This book is filled with practical advice, anecdotes and her own confessions of making mistakes globally while looking at DEI with a purely US-centric lens.

Dr. Rohini Anand

Dr. Anand emphasizes the importance of culture, diversity and context and its importance in DEI work. She takes us on a global diversity journey similar to how Anthony Bourdain took us around the world teaching us about global cuisines. With humility, Dr. Anand encourages us to take a historical perspective, and learn and understand culture before launching an employee engagement survey or starting off with irrelevant metrics.

Numerous examples highlight the flaws of a US-centric approach to DEI that has been dominated by mostly insular male CEOs with a US marketing perspective. We learn that DEI, like exporting the US-version of democracy cannot be franchised like McDonald’s. Instead, it requires humility, understanding of context and leveraging the power of relationships.

Dr. Anand generously shares what she learned during her her decades-long experience leading global diversity at Sodexo, and explains 5 key principles starting with why global diversity should be inherently local. Identity, context, culture and values vary from place to place. She urges us to focus on a transversal approach to global diversity management, a mix of top-down DEI initiatives mixed with a highly localized strategy. Before starting a DEI program in a particular country, listen to change agents in localized contexts, she warns. The complexities of of race and its shifting social construct are well-explained in this book.

Her second principle about transformative leadership teaches us why leaders must change to lead change in DEI. Change cannot be made in DEI without personal passion and a shift in worldview. The third principle tells us that DEI is good business but warns us that studies based on US empirical data might seem totally irrelevant in other parts of the world. Understanding global and regional trends is key, she adds. The fourth principle “go deep, wide and inside out” explains why change efforts must be deep and wide within a company. They require ” a well-conceived and well-implemented governance framework to include a transversal strategy and to scale the inclusion effort to a global reach (wide)” The fifth principle highlights the importance of metrics and is laced with examples including the Sodexo Diversity & Inclusion Index (SDII).

I’ve had the privilege of learning a lot from Dr. Anand when she gave me an opportunity to understand the fundamentals of DEI. Dr. Anand is solid- thorough, well-versed, disciplined, and purposeful. This book reflects her tireless work in this field and is a must-read for any leader wanting to make progress in our post-pandemic work culture. After all, the business of “teaching people to be unbiased is hard work.”

Back to our ghettos: Why leaders should change first.


Arun Gandhi, the grandson of Mahatma Gandhi once told me: “At the end of the day, we all get back to our ghettos…the white ghettos, the brown ghettos, the black ghettos…” Gandhi was talking about how our rugged individualistic culture takes us back to our own isolated spaces, the ghettos we’ve built for ourselves.

Meanwhile, corporate America is investing billions in promoting Diversity, Equity & Inclusion (DE&I) without understanding that a 400-year-old problem cannot be solved overnight.

The historical trauma of racism and systemic inequality cannot be wiped off with a magic eraser.

“The only way leaders are going to combat racism in their organizations is if they literally make combatting racism a lifestyle —as habitual as a morning cup of coffee,” says Andre’s Tapia, Senior Client Partner, Global DE&I Strategist at Korn Ferry.

Tapia makes a valid point. Few corporate leaders know where the inner city is, and very few have taken the time to understand people from different cultures. However, their companies have invested in anything from backpacks to painting walls to show feel-good corporate social responsibility initiatives.

The old saying: “People, Planet and Profits” could now add DE&I in the mix as it has outpaced sustainability as a key goal for corporations.

Yet, knowing about nan & curry doesn’t let you understand the underpinnings of the world’s largest democracy, India, and neither does eating falafel make you feel the richness of Middle Eastern culture.

“When leaders make combatting racism part of their lifestyle, they’ll never lose focus on creating an inclusive organization. It will define their philosophy on how to approach revenues, innovation, marketing, finance, developing talent, and everything else. It will shape the way they lead,” Tapias says.

How many leaders are doing that? How many are making concerted efforts to spend time and understand the experiences of their employees from people of color to LGBTQ employees?

The lingo of DE&I is alien to many corporate leaders in America but the DE&I checkbox has been in existence for several decades. After all, don’t we invest in political correctness every day?

Leaders must invest time in learning, understanding and building relationships with people of color and marginalized groups. Otherwise, companies will be investing in more DE&I consultants showing more PowerPoints about unconscious bias.

It’s time leaders understand their cultural identity first and start leading with empathy and humility. And, the time is now.

Disclaimer

The views, thoughts, and opinions expressed in this article are my own and do not represent the opinions of any entity with which I have been, am now, or will be affiliated. Further, I make no warranty regarding the accuracy or effectiveness of my recommendations, and readers are advised to consult other advisors as well as their own judgments in making decisions.