The Internet grew. New terms like search engine optimization (SEO) created thought leaders, book publishers, keyword specialists, and gurus of search.
Our vocabulary created many enterprising business models in the last decade.
We promised the corner cupcake store owner higher rankings on search engines. She got data on traffic, visits, referrals, direct hits, and examples of organic growth, half of which she never understood.
We became experts in search making money on similes, metaphors, and the unused thesaurus. But one thing remained clear: websites that created authentic, fresh, valuable content gave search engines a run for their money.
Today, Artificial Intelligence (AI) makes coffee for you, runs your inventory, manages your supply chain, and delivers profits. AI will easily drive your web traffic to the top spot of search engines.
You don’t need a digital marketing agency, a search engine specialist or a keyword expert. The middleman will vanish.
Firms like WordLift, Woorank and Alli AI are helping businesses get higher search engine rankings without an intermediary. If you have reached maturity in online marketing you will rely more on AI this decade rather than search engine experts.
But folks like me will depend on books like Word Power Made Easy, by Norman Lewis. There is a difference between original and artificial in our vocabulary and that will never go away.