I recently tried a simple marketing concept at work. A well-regarded faculty member was celebrating his 60th birthday and he didn’t want his friends, relatives or former students to send him presents or wish him well on his birthday. Instead,… Read More ›
Contributions
Making the ask at 35,000 ft: How Emirates does it.
Can you make an ask at 35,000 ft? On a recent international flight on Emirates Airlines, the flagship airline of the Dubai government, the pilot asked charitable support from passengers like me to give to the Emirates Airline Foundation, a non-profit charity. This… Read More ›
