Global Consumer

Making the ask at 35,000 ft: How Emirates does it.

By lettersnatcher on June 23, 2014 • ( 0 )

Can you make an ask at 35,000 ft? On a recent international flight on Emirates Airlines, the flagship airline of the Dubai government, the pilot asked charitable support from passengers like me to give to the Emirates Airline Foundation, a non-profit charity. This… Read More ›

Cross-pollinating content: Where will it take us?

By lettersnatcher on May 18, 2013 • ( 0 )

Our craze for repurposing has led us to rewrite less. Instead, we spend more time identifying keywords for search engine optimization. As content gets monetized, we forget ideas that really impact the bottom line. What do consumers want?