75% of us trust our employers more than politicians


Richard Edelman, President & CEO Three in four people worldwide believe that their employers will do what's right compared to politicians, nonprofits and general businesses. The 2019 Edelman Trust Barometer released yesterday says 75% of people worldwide have a greater affinity to their employers and trust them more to impact societal change. The survey of [...]

Cross-pollinating content: Where will it take us?


Our craze for repurposing has led us to rewrite less. Instead, we spend more time identifying keywords for search engine optimization. As content gets monetized, we forget ideas that really impact the bottom line. What do consumers want?