I recently tried a simple marketing concept at work. A well-regarded faculty member was celebrating his 60th birthday and he didn’t want his friends, relatives or former students to send him presents or wish him well on his birthday. Instead,… Read More ›
Management
Building effective relationships matters
On either side of the Atlantic, the wisdom you get to build relationships with your donors is interesting to learn. This came true when Professor Ian Bruce, President, Center for Charity Effectiveness at London’s Cass Business School talked about the… Read More ›
Lettersnatcher 