On either side of the Atlantic, the wisdom you get to build relationships with your donors is interesting to learn. This came true when Professor Ian Bruce, President, Center for Charity Effectiveness at London’s Cass Business School talked about the… Read More ›
marketing mindset
Cross-pollinating content: Where will it take us?
Our craze for repurposing has led us to rewrite less. Instead, we spend more time identifying keywords for search engine optimization. As content gets monetized, we forget ideas that really impact the bottom line. What do consumers want?
