Twelve years ago, Seth Godin in his book “Tribes,” taught us how groups of people create movements and lead change. Godin showed that “assembling a tribe and leading it” is the new marketing. America’s debt free guru, Dave Ramsey has… Read More ›
Marketing
Building effective relationships matters
On either side of the Atlantic, the wisdom you get to build relationships with your donors is interesting to learn. This came true when Professor Ian Bruce, President, Center for Charity Effectiveness at London’s Cass Business School talked about the… Read More ›
