Our craze for repurposing has led us to rewrite less. Instead, we spend more time identifying keywords for search engine optimization. As content gets monetized, we forget ideas that really impact the bottom line. What do consumers want?
As a young copy editor working for New Delhi-based Patriot two decades ago, I never imagined a day when machines would take over the unique powers of a copy editor. We ruled over reporters, decided content and our headlines woke readers up every morning…. Read More ›