The Internet grew. New terms like search engine optimization (SEO) created thought leaders, book publishers, keyword specialists, and gurus of search. Our vocabulary created many enterprising business models in the last decade. We promised the corner cupcake store owner higher… Read More ›
search engine optimization
Our craze for repurposing has led us to rewrite less. Instead, we spend more time identifying keywords for search engine optimization. As content gets monetized, we forget ideas that really impact the bottom line. What do consumers want?