Back to our ghettos: Why leaders should change first.


Arun Gandhi, the grandson of Mahatma Gandhi once told me: “At the end of the day, we all get back to our ghettos…the white ghettos, the brown ghettos, the black ghettos…” Gandhi was talking about how our rugged individualistic culture takes us back to our own isolated spaces, the ghettos we’ve built for ourselves.

Meanwhile, corporate America is investing billions in promoting Diversity, Equity & Inclusion (DE&I) without understanding that a 400-year-old problem cannot be solved overnight.

The historical trauma of racism and systemic inequality cannot be wiped off with a magic eraser.

“The only way leaders are going to combat racism in their organizations is if they literally make combatting racism a lifestyle —as habitual as a morning cup of coffee,” says Andre’s Tapia, Senior Client Partner, Global DE&I Strategist at Korn Ferry.

Tapia makes a valid point. Few corporate leaders know where the inner city is, and very few have taken the time to understand people from different cultures. However, their companies have invested in anything from backpacks to painting walls to show feel-good corporate social responsibility initiatives.

The old saying: “People, Planet and Profits” could now add DE&I in the mix as it has outpaced sustainability as a key goal for corporations.

Yet, knowing about nan & curry doesn’t let you understand the underpinnings of the world’s largest democracy, India, and neither does eating falafel make you feel the richness of Middle Eastern culture.

“When leaders make combatting racism part of their lifestyle, they’ll never lose focus on creating an inclusive organization. It will define their philosophy on how to approach revenues, innovation, marketing, finance, developing talent, and everything else. It will shape the way they lead,” Tapias says.

How many leaders are doing that? How many are making concerted efforts to spend time and understand the experiences of their employees from people of color to LGBTQ employees?

The lingo of DE&I is alien to many corporate leaders in America but the DE&I checkbox has been in existence for several decades. After all, don’t we invest in political correctness every day?

Leaders must invest time in learning, understanding and building relationships with people of color and marginalized groups. Otherwise, companies will be investing in more DE&I consultants showing more PowerPoints about unconscious bias.

It’s time leaders understand their cultural identity first and start leading with empathy and humility. And, the time is now.

Disclaimer

The views, thoughts, and opinions expressed in this article are my own and do not represent the opinions of any entity with which I have been, am now, or will be affiliated. Further, I make no warranty regarding the accuracy or effectiveness of my recommendations, and readers are advised to consult other advisors as well as their own judgments in making decisions.

Aren’t we fed up with the optics of diversity?


Over two decades ago, I was cast into the optics of diversity by accident. While working as an intern in a community college, my boss summoned me to participate in a group photo. I was new to the United States and in typical Indian fashion, I nodded my head. In a few minutes, I was part of a group picture and soon I was on the cover of a marketing catalog titled “Diversity Enriches Us All.”

I looked both Hispanic and Asian, a double whammy for the HR department. Yes, I was gullible and I didn’t even know what the purpose of the photograph was at that time!

Fast forward today, I see babies of all hues in advertisements, rich Indian ladies traveling in autorickshaws for American corporate ads and of course the “we should include this race in this advertisement” and the infamous “are we missing a color here?” advertisement.

Shortly after George Floyd’s death, corporate CEOs were scrambling for at least two weeks not knowing what to do as their eyes were always focused on the tickers earlier. The early adopters started issuing standard press releases to be first in line, the daring ones spoke out against the murder, aligned with anti-racist organizations, and the thoughtful ones kept on thinking without doing much.

In weeks we saw bright new advertisements including everyone.

A barrage of high profile diversity officer positions opened up and companies started publicly announcing their new chief diversity officers. In sacrosanct PR spaces reserved for new CEOs, chief diversity officers suddenly came to prominence.

The optics of diversity doesn’t serve any good for us. It’s lame and irrespective of what side you are on, it’s a waste of time, money and effort. Just like how diversity consultant Lily Zheng calls the business case of diversity a sinking ship, the optics of diversity is a temporary eyewash.

Sadly, everyone is following the bandwagon and reminds me of Everett Rogers theory: “Diffusion of innovations.” An old idea, the optics of diversity is being spread, influenced by the idea itself as it has seen a renewed sense of purpose and is being disseminated through communication channels over time in the social system we live in. The early adopters have started moving on fast, trying to make the optics of diversity an innovative idea that needs social recognition.

“Women and underrepresented minority employees drawn to a company by its diversity optics are blindsided by how different the reality inside the company is from the polished exterior they’ve been marketed,” writes Zheng.

In a report titled “Outcomes over optics: Building inclusive organizations,” consulting firm Deloitte reminds us of a simple fact: “Businesses that focus on maximizing the potential of each of their employees win in the market. From superior financial performance to improved talent retention and a greater capacity for innovation, when a firm brings together people with different backgrounds, skillsets, and mindsets, they achieve more.”

So, how can we focus on outcomes and not optics?

  1. Don’t waste resources on the optics of diversity. However small or big you are, focus on building culture.
  2. Leadership needs a Diversity 101 to build learning-centered organizations of lasting value, not organizations that worry about shareholder value.
  3. Every organization will have to pay a price to change its culture and this requires active participation from leadership.
  4. Inclusion takes time, but if every employee feels included and engaged, your business will prosper.
  5. Instead of fragmenting your workforce to meet the current societal climate, think long-term and try to unite people instead of looking at just their differences.

At the end of the day, remember, we are dealing with what acclaimed writer, Isabel Wilkerson says in her book “Caste: The origins of our discontents” “Color is a fact. Race is a social construct.” And, this social construct is over five centuries old.

The optics will not make a difference however hard we try. Instead, we as individuals should take responsibility for living inclusively.

References:

Diffusion of Innovations: https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091

Lily Zheng: https://lilyzheng.co/the-business-case-for-diversity-is-a-sinking-ship/

Deloitte report: https://www2.deloitte.com/content/dam/Deloitte/ca/Documents/audit/ca-audit-abm-scotia-inclusion-outcomes-over-optics.pdf

Isabel Wilkerson: https://www.amazon.com/Caste-Origins-Discontents-Isabel-Wilkerson/dp/0593230256/ref=sr_1_1?dchild=1&keywords=caste&qid=1625681534&s=books&sr=1-1

Disclaimer

The views, thoughts, and opinions expressed in this article are my own and do not represent the opinions of any entity with which I have been, am now, or will be affiliated. Further, I make no warranty regarding the accuracy or effectiveness of my recommendations, and readers are advised to consult other advisors as well as their own judgments in making decisions.