Tag: authenticity

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75% of us trust our employers more than politicians

by lettersnatcherLeave a Comment on 75% of us trust our employers more than politicians

Richard Edelman, President & CEO Three in four people worldwide believe that their employers will do what's right compared to politicians, nonprofits and general businesses. The 2019 Edelman Trust Barometer released yesterday says 75% of people worldwide have a greater affinity to their employers and trust them more to impact societal change. The survey of [...]

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Social media is about authenticity

by lettersnatcherLeave a Comment on Social media is about authenticity

Are we real in the online world? No, we are not. According to Brad Feld, managing director at the Foundry Group, most businesses are not authentic in the social space. "A wide number of companies view social media as a business tool and the problem is that they do stuff that's not authentic," he said at [...]