Three tips for agile fundraisers

We are living in a world where change is the only  reality and here’s what is happening:

  • P&G says the American middle class is shrinking. According to a recent report in the Wall Street Journal, they are shifting their focus towards two consumer categories. First comes the rich and the next is clearly the poor. The “in-betweens” or rather the always struggling middle class is becoming the poor.
  • People are buying more irons, a tendency new to Americans. Iron sales are increasing and cleaners are having a hard time.
  • Your corner hair salon, most likely a franchise operation is slowly vanishing.

We  need to be agile and here are three tips:

  1. Connect with your greatest givers. Meet them, share their joys and frustrations about the economy. Remember, empathy is a rare gift. Tell them that things will work out.
  2. Have the patience of a saint even if you don’t try being one! This is a virtue we need to cultivate.
  3. Look for “abundance” in opportunities instead of  viewing things in one direction. In short, be nimble and adjust your plans and projects quickly.

Categories: Alumni, Arizona, Arizona Economy, Branding, Business Relations, Capitalism, Careers, Charitable Giving, chief content officer, content editor, content marketing, content strategist, Contributions, Corporate Control, Cultivation, Customer Empowerment, Fundraising, Giving, Job Growth, Leadership, Management, Marketing, Online Customer Relationship, Online Fundraising, Philanthropy, Phoenix, Prospects, Public Relations, Public Relations; Communications, Social Entrepreneurship, Sustainability, Western Philanthropy

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