Why are 4 diapers better than 5? Profit with a purpose.

Kimberly-Clark’s vice president of global sustainability, Suhas Apte says asking the right questions is critical to corporate social responsibility.

According to Apte, when Kimberly-Clark found that four diapers could yield the benefits of five on a daily basis, the company developed innovative products that would last longer, reduce waste and provide better options for consumers.   “Ask good questions,” he said while addressing the Thunderbird Global Business Dialogue held in Glendale, AZ from Nov 11-12. Kimberly-Clark has also launched innovative products like automated dispensers to reduce waste and excess consumption.

According to Apte, “We have to find the sweet spot to make your business grow in a sustainable way.”  An example is Kimberly Clark’s diaper bank program titled “Every Bottom Counts.” Huggies is the  Founding Sponsor for the National Diaper Bank Network and recently began a campaign to donate 12 million diapers in 12 U.S. cities over a 12-day period.

Social programs like these not only help the business grow but also yield profit with a purpose.

Categories: Charitable Giving, Consumer Society, Consumers, Corporate America, corporate social responsibility, Creativity, diaper bank, diapers, Environment, environmental degradation, Giving, Global Advertising, Global branding, global businesses, Global Consumer, globalization, huggies, Impact, Innovation, kimberly clark, Management, Non-profits, profit with a purpose, Social Entrepreneurship, suhas apte, Sustainability, Uncategorized

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