Twelve years ago, Seth Godin in his book “Tribes,” taught us how groups of people create movements and lead change. Godin showed that “assembling a tribe and leading it” is the new marketing. America’s debt free guru, Dave Ramsey has… Read More ›
Brand Equity
Will privacy laws impact digital fundraising?
Digital fundraising is catching up fast, thanks to donors not picking up phones or totally ignoring direct mail. Email marketing, crowdfunding and Giving Days are engaging more people digitally, especially alumni in higher education. Will this trend last? The proposed… Read More ›
