Digital fundraising is catching up fast, thanks to donors not picking up phones or totally ignoring direct mail. Email marketing, crowdfunding and Giving Days are engaging more people digitally, especially alumni in higher education. Will this trend last? The proposed… Read More ›
ethical fundraising
A Fresh Look at Fundraising
So…how much did you ask? How did the visit go? This is a common question that fundraisers are asked after they meet prospects. In a new book, “The generosity network: New transformational tools for successful fundraising,” authors Jennifer McCrea and Jeffrey Walker take… Read More ›
