The New Buzzwords in Philanthropy

The new buzzwords in philanthropy are: austerity, lean, collaboration, best practices, mergers, partnerships. And, the most used word? Creativity.

A panel of business and nonprofit leaders gave out these buzzwords at a Nonprofit Business Summit hosted by the Phoenix Business Journal earlier today. They repeated creativity often that it meant how you can adapt, be flexible and cut costs.

Businesses warned about the death of checkbook philanthropy as they face increasing pressure from employee groups to provide meaningful community engagement opportunities. The reality is, businesses need  nonprofits more than ever. For example, St. Vincent de Paul now provides a Saturday family volunteer opportunity for US Airways  employees so that they can bring in their family to volunteer at the nonprofits facilities. This Saturday morning volunteer encounter is now a national model of meaningful nonprofit-business partnerships.

More employees want to get a clear understanding about the mission of  nonprofit organizations before  directing their funds. This is forcing community relations managers to get a better grasp of the nonprofit world.

In terms of creativity, a recent project involved Cox Communications partnering with Barrett Jackson to auction a car. The proceeds then went to Make a Wish Foundation. This is creative philanthropy in action as multiple entities join together to help a worthy cause. With their charitable budget staying flat for the last decade, the company has used creative ways to generate larger funding for Cox Charities.



Impact drives income for the Third Sector

This morning I listened to Tom Suddes from The Suddes Group, who said the entire Third Sector should believe in how their impact will drive income. I felt this is all what I needed to know in fundraising. For all those Third Sector firms struggling with ways to generate income, the solution is simple. Identify your impact, tell your story well and go visit your best prospects. Suddes said all we need to do is identify our top 33 prospects and just ask!

The greatest thing I learned? Avoid prospects without capacity. They are a waste of time. Besides that, I also learned some new meaningful words that are giving way to old, archaic terms being used in development offices across the country.

The New Vocabulary (Developed by The Suddes Group)



Not  for Profit For Impact
Charity Cause; Philanthropy
Tax Exempt Social Entrepreneurs
Mission Statement Message
Survival Future
Inform Involve
On the Board On Board
Competition Collaboration
Cultivation Engagement
Donor/Donation Investor
“Warm Fuzzies” Return on Investment
Campaigns Experiences
Transactions Relationships
Cold Calls Pre-dispositions
Appointments Visits
Ask for Money Present the Opportunity