This morning I listened to Tom Suddes from The Suddes Group, who said the entire Third Sector should believe in how their impact will drive income. I felt this is all what I needed to know in fundraising. For all those Third Sector firms struggling with ways to generate income, the solution is simple. Identify your impact, tell your story well and go visit your best prospects. Suddes said all we need to do is identify our top 33 prospects and just ask!
The greatest thing I learned? Avoid prospects without capacity. They are a waste of time. Besides that, I also learned some new meaningful words that are giving way to old, archaic terms being used in development offices across the country.
The New Vocabulary (Developed by The Suddes Group)
|
OLD WORDS |
NEW WORDS |
| Not for Profit | For Impact |
| Charity | Cause; Philanthropy |
| Tax Exempt | Social Entrepreneurs |
| Mission Statement | Message |
| Survival | Future |
| Inform | Involve |
| On the Board | On Board |
| Competition | Collaboration |
| Cultivation | Engagement |
| Donor/Donation | Investor |
| “Warm Fuzzies” | Return on Investment |
| Campaigns | Experiences |
| Transactions | Relationships |
| Cold Calls | Pre-dispositions |
| Appointments | Visits |
| Ask for Money | Present the Opportunity |
Lettersnatcher 