Five tips on getting corporate gifts

Here are five tips I learned from national corporate & foundation development officers at a CASE conference in New York: Make sure that you project aligns with priorities of the corporation. They are looking for a return on investment. Offer engagement opportunities, specifically volunteer opportunities for corporate staff. Collaborative projects are attractive. Corporations want to … Continue reading Five tips on getting corporate gifts

Transparency in Cause Marketing

How transparent is cause related marketing? Do you really know if the $5 that you spend on a Starbucks bracelet will actually help create jobs in America? Or, is the role of Starbucks to create jobs or sell good coffee? Mara Einstein , an associate professor at Queens College enters this debate with an article … Continue reading Transparency in Cause Marketing