Long live the “inverted pyramid style”

In the late eighties, I learned and practiced the “inverted pyramid style” in  abundance.  The “who, what, when, where, why & how” of a good lead in newspaper journalism gave life to my reports.

Two decades later, it still retains its charm. Recently, I  saw a reporter from The Arizona Republic urging PR professionals to pitch stories to her  using only the inverted pyramid style.

Today, blurbs generate more calls than news stories and the inverted pyramid is the king of leads. Online journalism has killed the feature lead, the staccato lead, the suspense lead and so many other types of leads.

Search dominates news more than ever and I think the only lead that gives some respect to news  is the inverted pyramid.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s