At our small development team, we’ve decided to make Friday’s stewardship days. We believe it helps us focus on current donors, and think strategically about our prospects. The world thinks clearly on Friday afternoons when there are less emails visiting us.
It is also a great day to write “thank you” letters that carry meaning and not terse, dull statements. Friday’s are also good to do catch-up work on all those emails that we felt carried no sense but we were obliged to respond.
In a world of information overload, we want to make sure our donors come first. Let them know that we care for them, understand their needs and are grateful for their support. So, as we juggle multiple priorities, set aside Friday’s for stewardship. Without stewardship, philanthropy never works.