Go where your tribes are


Around three years ago, addressing AFP’s national conference, Whoopi Goldberg made a prophecy about how much she was fed up of rubber chicken dinners. She felt fundraisers were wasting time hosting another social event.

Tribes from the Red Rose Club to the Jim Beam Fans Club are now relying on social media to host small events and congregate on their own terms.

The days of big events are getting numbered. Heavy traffic, competing events and just the thought of going from one end of town to another is becoming painful for the most philanthropic souls!

So, what’s the solution? I think salons might be worth trying out. If not, go where your tribes are rather than have them come to your next big event.

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